Superior Fabrics and Construction
MicroModal fibres are 3 times softer than cotton, twice as absorbent, antimicrobial and highly breathable. This makes it the ideal fabric to wear against your skin - you will not believe how it feels on even the longest days. A touch of stretch ensures that these super soft garments fit and support you perfectly. Our team of designers and garment technologists have designed our underwear to fit perfectly and exude understated British style. Precision flatlock stitching means that our underwear and undershirts literally feel seamless against your skin. You have never felt anything like this and our no risk guarantee means that you can test the theory.
Not Your Average Elastic
Non-roll and anti-fold. With a high thread count, best quality heavy guage fibres and a tight weave our premium waistband elastic is a cut above. You'll feel the quality as soon as you handle it. It is designed to perform for years to come in order to match the lasting quality of our Micromodal fabric and superior garment construction.
Made from Beech Trees
MicroModal is spun from fibres manufactured from Beech wood pulp. This process uses a closed loop and conserves 99% of the water and solvents used between batches and Beech trees are fast growing. This means that it uses 20 times less water than cotton production. Micromodal is biodegradable and compostable. All of our products are packed in recycled and recyclable paper bags and card boxes - no plastic packaging here. They are extremely durable and non pilling so will last far longer than your average pair.